Since 2020, Willem is the owner of Shrimp Insights, a leading consulting and intelligence outfit within the shrimp sector. He has travelled across the shrimp industry in Europe, Asia, Latin America and the US for over 10 years. Before starting Shrimp Insights he was co-founder and managing director of Seafood Trade Intelligence Portal (Seafood-Tip) and the ShrimpTails magazine which he developed into one of the most well known shrimp industry intelligence platforms. Willem also held positions as aquaculture program developer for Wageningen University and Solidaridad Network, and was the head of Aqua Insights at Aqua-Spark. Willem has one of the most well established networks in the shrimp industry.